The first 90 days of a founding marketer: systems before leads
Set expectations and ground-rules. Then step out of the way and let experiments run.
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Field notes on message, position and the unglamorous work of building pipeline.
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AI Needs HI in 2025.
Less fog, a path forward and higher returns. Human intelligence will take you there.
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Attribution. What sales really cares about and how marketing should better explain.
The least loved marketing practice
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Vulnerability: A Valuable Leadership Trait
Can we take everyday vulnerabilities into how we operate as a working team? There's a difference between transparency and openly talking about where your weaknesses lie. It starts with self-awareness, then group awareness so you can…
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How clear is your market message? Has it stood the test of time?
Messaging needs to be solid but also keep a keen eye to make adjustments
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Why is messaging so hard? And, how do you stay on track?
You need a framework and some guideposts
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Daunted by Sales & Marketing Tech Stack? Where to Start.
The nice thing about a startup is that you don’t have to live with a legacy tech stack and spend time unraveling from predecessors bad decisions and broken processes.
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