Deirdre Mahon
I’ve spent 25+ years marketing at B2B tech startups of varying sizes, segments and maturity. I practice marketing, study marketing and I love it because it’s always evolving.
I believe a company can be great because of marketing. Timing is everything but when the market has a need, you have a solution and a great story, it makes all the difference.
I’ve done PLG, SLG, hybrid, SaaS plus a consumption marketplace model. I’ve been instrumental in creating market segments (not easy) from Real-time Data Movement to Big Data, Cloud Cost Management and Observability. I’ve been acquired by Oracle, HPE, Teradata and ServiceMax and stayed a short while to integrate with a few.
Modern marketing practices have evolved in the past 5-10 years, because we reach buyers across many channels. Marketing is responsible for the pipeline and at PLG companies, is accountable for revenue growth. That’s not counting brand building, product launches, partnerships and advocacy. Marketing is now more complex than ever before.
You need a strong foundation to begin. That means clear, concise messages, a strong point of view on your position and hopefully some clear differences. Once your foundation feels less jello-like, it’s time to select your best GTM approach or wedge.
Building the tech-stack is crucial because that’s how you operate and measure. Data is everything, even if you only “publicly” track 3 KPIs. It informs what’s working.
AI tech is super interesting now. Pick the right tools and ones that drive efficiency and don’t claim to replace humans.
Originally from Dublin, Ireland, I currently live north of San Francisco with my husband, dog and cat, nestled in a hikers paradise. My son is away at college studying data science and he makes me very proud.
Career Highlights
Market Category Creation