Deirdre Mahon

I believe great marketing builds memorable brands and makes the difference. When the market has a need, you have a solution and you tell the best story at the right time, everything changes.

I’ve worked across PLG, sales-led and hybrid business models and I've been instrumental in creating categories spanning real-time data movement, big data, cloud cost management and observability. Companies I’ve worked with have been acquired by Oracle, HPE, Teradata and ServiceMax.

Marketing reaches buyers across more channels and carries greater responsibility for revenue. The job of marketing spans sales, product, alliances and of course the customer. It's broader now more than ever. That complexity demands a strong foundation: clear messaging, a distinct point of view and a GTM approach that fits the business.

The right tech stack is required to operate and measure what’s working. I’m excited by all the AI that makes us move faster. But it doesn't mean you replace them.

Originally from Dublin, I live north of San Francisco with my husband, dog and cat, surrounded by hiking trails. My son is studying data science and economics and I care about the future of our GenZ as they enter the ever-changing workplace.