Message & Position
Messaging is hard. Know your personas and always consider the competition with context. Be concise and compelling. Continuously fine-tune.
Step one
Message, position and difference. Lay your foundation.
You know your customer, their pain, and why your solution matters. Now sharpen what sets you apart and turn early traction into momentum.
Why You, Why Now?
Pick the best market entry. Know where your customer ‘hangs-out’ and what elicits a response. Test the obvious channels but be open to change.
Pick Your Channels
Stay agile, experiment often and fast. Digital first but never ignore offline. Remember marketing is in the long game and it takes 7-12 touches before they even notice.
Step two
Hop on the content train. Inbound is your goal.
Determine your best GTM approach and channels. Start the conversation and stay unique.
Content that Converts
Lay out your customer journey. Determine the assets they like and channels they consume. Create, then promote. Measure what engages, by channel and top CTAs.
Drive Demand & Growth
Inbounds are the prize. It starts with outbounding and content on persona-based landing pages. Keep it compelling. Then you start to scale.
Advocacy
Users want to be educated. Inspire from the first nurture and engage in ongoing conversations, always focus on the issues and outcomes. Customers decide the timing.
The engagement
Working with Marketing Engine 2
Marketing is a team sport that requires multidisciplinary expertise across the entire funnel.
Whether readying for launch, taking new product to market, or educating on your vision, mission and purpose, Marketing Engine 2 gets you off the ground in less than a quarter.
Pipeline, Pipeline
Startups live and die on the strength of pipeline. Real customer engagement and a probability to convert is all that matters in the early days. Track the only KPIs that matter and adjust as you go.
Deploy Your Tech-stack
Choose the MVP tech-stack. CRM, Claude, Apollo, Clay, Lovable, Neverbounce, Valley and of course organic channels. Augment over time.
An Extension of Your Team
We Think Big Picture
Forward planning is critical especially when nurturing prospects. Stay focused on the highest priorities with ample bandwidth to conduct fast experiments.
Get Hands-on
Never afraid to get our hands dirty whether writing content, creating landing pages, diving into models or using AI tools for reach and critical insights.
Watch the Numbers
Budget big or small, it’s what you do with it that counts. Select the right channels and turn off when they don’t perform. Keep a scorecard and change if early indicators don’t return.
The bench
A roster of specialists, assembled for you
Marketing Engine 2 is very much hands-on. We also pull from a trusted network of agencies and freelancers — so you get the right skill for the job, without hiring for it.
Let’s talk about your market
A short call is usually enough to know whether there’s a fit.
Get in touchAccolades
In my entire career, I have never learned more from anyone than from Deirdre. She’s a brilliant marketer, driven and a great leader.
Mandy Schafer
Global Product Marketing Leader, Mastercard
Deirdre is an amazingly savvy, articulate, and strategic marketing executive. She knows cloud and SaaS better than most and is extremely adept at positioning to have the right conversations.
JoAnn Yamani
Communications Director, NIO
Deirdre brings a fresh approach to performance-based marketing. She appreciates the importance of excellent content to influence buying decisions, and her ample experience across multiple industry leaders gives her a well-rounded perspective.
Keith O'Brien
Founder and Editor, The Diffraction
Deirdre is an amazing Head of Marketing. You can count on her to lead by example. Working with her inspires you to care just as deeply as she does. Deirdre’s not afraid to roll up her sleeves in order to help get things done.
Phoebe Wang
Product Marketing Manager
Deirdre is a savvy marketer! She is not afraid to get her hands dirty while running a full marketing team/strategy. I admire her work ethic and how she juggling several initiatives at once.
Crystal Mendes
Product Marketing Manager
Deirdre is insightful marketer and gifted leader. Without her guidance, patience and mentorship I would still be stuck in a dead career in dying industry. I am priviliged to have worked with her, and you would be foolish not to add her skills, experience and voice to your team
Rick Abruzzo
Senior Global Field & Events Marketing Manager, Honeycomb
Deirdre was an absolute joy to work with. She is a great VP of Marketing, always on top of the latest marketing strategies and clear about what she wanted, which made it easy for our team to do great work. She didn’t just lead the work, she genuinely cared about the people behind it. Any team would be lucky to have her.
Serge Abrosimov
CEO, Peppermint