Engine
Firing on all cylinders?
Story crafted and ready to communicate with your future customers? Content calendar, SEO keywords, social and paid are channels you need to stand up and get working.
Marketing Engine 2 · B2B startup marketing
“Marketing can be learned in hours… but takes a lifetime to master.”
Marketing Services for Startups
2
Marketing, Take 2
Modern marketing means faster cycles, lots of experiments and deploying the right AI technology, so you operate with efficiency to build pipeline.
Storytelling is Everything
Content is queen. Once your message and position is close to “done”, start outbound. The only way to fine-tune is with honest feedback. Even if it feels jello-like at the outset, it will become more concrete as you progress.
Where to begin
Critical Ingredients to Get Started
Message & Position
Messaging is hard. Know your personas and always consider the competition with context. Be concise and compelling. Continuously fine-tune.
Why You, Why Now?
Pick the best market entry. Know where your customer ‘hangs-out’ and what elicits a response. Test the obvious channels but be open to change.
Pick Your Channels
Stay agile, experiment often and fast. Digital first but never ignore offline. Remember marketing is in the long game and it takes 7-12 touches before they even notice.
Accolades
In my entire career, I have never learned more from anyone than from Deirdre. She’s a brilliant marketer, driven and a great leader.
Mandy Schafer
Global Product Marketing Leader, Mastercard
Deirdre is an amazingly savvy, articulate, and strategic marketing executive. She knows cloud and SaaS better than most and is extremely adept at positioning to have the right conversations.
JoAnn Yamani
Communications Director, NIO
Deirdre brings a fresh approach to performance-based marketing. She appreciates the importance of excellent content to influence buying decisions, and her ample experience across multiple industry leaders gives her a well-rounded perspective.
Keith O'Brien
Founder and Editor, The Diffraction
Deirdre is an amazing Head of Marketing. You can count on her to lead by example. Working with her inspires you to care just as deeply as she does. Deirdre’s not afraid to roll up her sleeves in order to help get things done.
Phoebe Wang
Product Marketing Manager
Deirdre is a savvy marketer! She is not afraid to get her hands dirty while running a full marketing team/strategy. I admire her work ethic and how she juggling several initiatives at once.
Crystal Mendes
Product Marketing Manager
Deirdre is insightful marketer and gifted leader. Without her guidance, patience and mentorship I would still be stuck in a dead career in dying industry. I am priviliged to have worked with her, and you would be foolish not to add her skills, experience and voice to your team
Rick Abruzzo
Senior Global Field & Events Marketing Manager, Honeycomb
Newsletter
Read my blog on Substack
Field notes on message, position and the unglamorous work of building pipeline.
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