Things I can do
for you.

Pick your pillar topics: pain, product, use cases. All of it matters, and all of it needs a concrete strategy behind it.

It's a long haul, but you have to start somewhere. Be committed. I've done it three times: real-time data, cloud consumption management and observability.

You can't win on one channel. Pick the best ones for your buyer and manage them proactively.

Outbound, from the first idea to multi-channel execution and tracking.

Online or in person. Themes, speakers, content, promotion and running the day itself.

You're a visionary. Make sure your market knows it.

For paid, organic or campaign-specific traffic. Clear CTAs, and always tracking results.

Your very first company launch, then every product update after it. It all makes a difference.

Whatever the thing: company, product or offering.

Standing up your very first: naming, guest list, talk tracks, production and tracking. It's a long haul, and worth it.

All of it, especially what makes you unique and different.

New campaign or new launch, the whole team is on the same page. Especially for follow-ups.

Together and separately; they're cousins. Clear, concise and crawlable, for search engines and answer engines alike.

Make sure it lands in front of your ideal audience, and know when it does.

HubSpot, Apollo, Clay, JoinValley, RB2B. Pick the minimum viable stack to get started.