Message + Position Foundation

Establish a solid foundation to build upon with clear, concise messages that resonate with users and buyers. Deeply understand the pain, the value you deliver and the gains that compel users to action and a purchase.

Message & Position

Messaging is hard. Know your personas and consider the competition with context. Be concise and compelling. Oh, and continuously fine-tune.

GTM Approach

Whether PLG, SLG or hybrid, pick the best market entry. Reach - know where your customer ‘hangs-out’ and who they follow. Pick the most responsive channels.

Metrics & Budget

Stay agile, experiment often and fast. Always digital and don’t ignore offline. Start modeling, measure, iterate and measure again. Always programmatic

Create Content, Drive Inbound + Share Social Proof

Once your GTM approach is laid out, start a conversation with the market through rich content assets that tell your unique story.

Content that Converts

Lay out your customer journey. Determine the assets they like and channels they consume. Create, then promote. Measure what engages, by channel and top CTAs.

Drive Demand & Growth

Inbounds are the prize. It starts with outbounding and content on persona-based landing pages. Keep it compelling. Then you start to scale.

Advocacy

Users want to be educated. Inspire from the first nurture and engage in ongoing conversations, always focus on the issues and outcomes. Customers decide the timing.

Working with Marketing Engine 2

Marketing is a team sport that requires multidisciplinary expertise across the entire funnel.

Whether readying for launch, taking a new product to market, or laying out your vision, mission and purpose, Marketing Engine 2 gets you off the ground in less than a quarter.

Pipeline, Pipeline

Startups live or die on the strength of their pipeline. Without it, there’s no opps and no revenue. And, you know the rest of that tale. 

You can’t build a pipeline without a strong story. You can’t build a pipe without storytelling ingredients and that means rich, engaging content and keyword-optimized pages. 

Pick your KPIs and the ones that matter. With the techstack deployed, start sharing metrics and reports. Communicate broadly and regularly. 

Deploy Your Tech-stack

With Hubspot as your marketing engine, CRM or both, operations run and then hum. Select your fave AI tools to drive efficiencies, from Clay to Apollo, Jasper or ChatGPT, there’s a lot to choose from. Consider tool budgets and time to deploy.  

An Extension of Your Team

We Think Big Picture

Forward planning is critical especially when nurturing your future customers. Avoid distractions and keep the entire team focused on the highest priorities and enough bandwidth to conduct fast experiments.

Get Hands-on

Never afraid to get our hands dirty whether writing content, diving into models or deploying Martech tools to uncover critical insights.

Watch the Numbers

Budgets big or small, it’s what you do with the investment that counts. Select the right channels and turn off when they don’t perform. Keep a scorecard and proactively address if early indicators show a lag.

Partners

Privileged and honored to work with the best in the business

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Accolades

mandy
Mandy Schafer
Global Product Marketing Leader, Mastercard
In my entire career, I have never learned more from anyone than from Deirdre. She’s a brilliant marketer, driven and a great leader.


JoAnn Yamani
JoAnn Yamani
Communications Director, NIO
Deirdre is an amazingly savvy, articulate, and strategic marketing executive. She knows cloud and SaaS better than most and is extremely adept at positioning to have the right conversations.
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Keith O'Brien
Founder and Editor Founder and Editor, The Diffraction
Deirdre brings a fresh approach to performance-based marketing. She appreciates the importance of excellent content to influence buying decisions, and her ample experience across multiple industry leaders gives her a well-rounded perspective.
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Phoebe Wang
Product Marketing Manager
Deirdre is an amazing Head of Marketing. You can count on her to lead by example. Working with her inspires you to care just as deeply as she does. Deirdre’s not afraid to roll up her sleeves in order to help get things done.
1733719630667
Crystal Mendes
Product Marketing Manager
Deirdre is a savvy marketer! She is not afraid to get her hands dirty while running a full marketing team/strategy. I admire her work ethic and how she juggling several initiatives at once.
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Rick Abruzzo
Senior Global Field & Events Marketing Manager, Honeycomb
Deirdre is insightful marketer and gifted leader. Without her guidance, patience and mentorship I would still be stuck in a dead career in dying industry. I am priviliged to have worked with her, and you would be foolish not to add her skills, experience and voice to your team